How to become a successful marketer in the new digital world

Introduction The Internet has given everyone the opportunity to become all what they’ve dreamed of, but it also has raised competition to new maximums. Nowadays, industries have transitioned to the era of information and have become more powerful. How can we then, become successful in what we do? In this case, we will explain how […]

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Marketing Mix ( The 4 P’s )

Introduction The Marketing Mix represents a foundation for companies, centered around product, price, place and promotion ( The 4 P’s ). Basically, it’s a set of marketing tools a business uses to achieve their marketing goals in their target market. Appropriately combined, these controlable instruments allow them to scale their businesses. Product Price Place Promotion […]

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